Case Study

Case Study
By:Lauren N. Anderson
Published on 2007 by

Knowledge of which factors can positively influence a store's physical environment and what variations of these features encourage pleasurable reactions amongst shoppers will enable designers and retailers to have a more powerful repository of evidence-based design solutions. The three sectors that stand to benefit from this research are 1) the retail industry; 2) retail consumers, and specifically, boutique consumers; and 3) retail design professionals. The implications of specific design styles and merchandising techniques on shoppers' perceptions of total store environment can assist designers when specifying the appropriate features for a upscale, women's apparel boutique. Additionally, the shoppers' positive evaluations of alternative merchandising scenarios and unique product display techniques offer design alternatives to store planners and retail storeowners.

This Book was ranked at 34 by Google Books for keyword interior design.

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